Senior Vice President for Global Government Relations and Strategic Planning, Salesforce.com
Schwartz is Senior Vice President for Global Government Relations and Strategic
Planning for Salesforce.com. In these roles he directs policy and politics
throughout the world and manages the organization’s ongoing strategic
Prior to joining Salesforce he was cofounder
and chairman of Global Business Network, a Monitor Group company, and a partner
of the Monitor Group, a family of professional services firms devoted to
enhancing client competitiveness. An internationally renowned futurist and
business strategist, Peter specializes in scenario planning, working with
corporations, governments, and institutions to create alternative perspectives
of the future and develop robust strategies for a changing and uncertain world.
is a member of the Council on Foreign Relations, the World Affairs Council and,
in Singapore, the Research, Innovation and Enterprise Council. He also sits on
the boards of The Long Now Foundation, The Center for New American Security and
the Center for Strategic Studies in Singapore.
1982 to 1986, Peter headed scenario planning for the Royal Dutch/Shell Group of
Companies in London. His team conducted comprehensive analyses of the global
business and political environment and worked with senior management to create
successful strategies. Before joining Royal Dutch/Shell, Peter directed the
Strategic Environment Center at SRI International. The Center researched the
business milieu, lifestyles, and consumer values, and conducted scenario
planning for corporate and government clients.
is the author of Inevitable Surprises
(Gotham, 2003), a provocative look at the dynamic forces at play in the world
today and their implications for business and society. His first book, The Art of the Long View (Doubleday
Currency, 1991; audio tape, 1995; paperback, 1996), is considered a seminal
publication on scenario planning and has been translated into multiple
languages. He is also the co-author of The
Long Boom (Perseus, 1999), a vision for the world characterized by global
openness, prosperity, and discovery; When
Good Companies Do Bad Things (Wiley, 1999), an examination of, and argument
for, corporate social responsibility; and China's
Futures (Jossey-Bass, 2001), which describes very different scenarios for China
and their international implications. He publishes and lectures widely and
served as a script consultant on the films "The Minority Report,"
"Deep Impact," "Sneakers," and "War Games." Peter
received a B.S. in aeronautical engineering and astronautics from Rensselaer
Polytechnic Institute (RPI). In 2009 he received an honorary PhD and was he
commencement speaker at RPI.