Silicon Valley’s relentless quest to collect and collate every shred of consumer data hit a snag last week following the revelation that a global exercise heatmap, published online by fitness-technology firm Strava in November, inadvertently exposed the location and activities of U.S. service members stationed at sensitive military bases overseas.
In hindsight, the security concerns raised by the map are stunningly obvious. By displaying well-worn running routes used by American soldiers stationed in active war zones, Strava’s map could provide insurgents with insight on where to place explosive devices or snipers in order to maximize U.S. casualties. Blame for the security breach is also easy to apportion, with observers condemning both Strava and the Defense Department for their irresponsible policies and insufficient imagination.
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