Check out the media embed information from CJTF 101. Download the "RC East Questionnaire." It's pretty standard stuff -- "Are you allergic to any medications?" -- until the end, where you fill out a "brief but detailed purpose of why you are requesting to embed, your story angle and the intent of your coverage ... THIS IS YOUR STORY PITCH TO THE REQUESTED UNIT."
What makes me upset here is that journalists should not be pitching themselves to units. Units should be pitching themselves to journalists. I fear we are not taking information operations seriously when we see journalists as burdens and not as force multipliers.