The Trump administration is, to borrow the president’s description of his own attorney general, beleaguered. It hasn’t had a win since confirming Neil Gorsuch to the Supreme Court. President Trump’s approval ratings are historically low.
I worked in crisis communications, so I’ve been in the trenches working with a lot of beleaguered companies — businesses facing a tidal wave of bad press, lawsuits, and federal investigations. In successful crisis communications campaigns, the companies get over themselves, stop complaining about unfair media coverage, and get to the hard work fixing underlying problems, while putting together a clear message.
Those companies know complaining about unfair media coverage is for the weak-willed. It’s for the undisciplined. More aggressive people might even say it’s for sensitive. For snowflakes. When the going gets tough, the tough get going. They don’t complain about what’s unfair.
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