January 17, 2023

Army Brings Back ‘Be All You Can Be’ Slogan

Source: News Nation

Journalist: Markie Martin

Katherine Kuzminski, with the Center for a New American Security said while previous generations may have been drawn to service by financial incentives and the opportunity to learn skills that could serve them in the future, Gen Z is different.

“When we look at Gen Z, they’re really motivated by a sense of mission and purpose. They want to work for an organization that shares their values, and they want to have a lot of experiences within the same employer,” she said. Kuzminski also recognized that the COVID-19 delayed some big decision making for Gen Z, including decisions about what to do after high school, and military enlistment may see some recovery as they catch up.

Read the full story and more from NewsNation.


  • Katherine L. Kuzminski

    Deputy Director of Studies, Director, Military, Veterans, and Society Program

    Katherine L. Kuzminski (formerly Kidder) is the Deputy Director of Studies, and the Director of the Military, Veterans, and Society (MVS) Program at CNAS. Her research special...