March 30, 2017
Memo to the Marine Corps: Don't Pretend It's Just a PR Problem
Following almost every crisis and scandal, the person, company or government entity responsible is tempted chalk it up as "just a PR problem."
"If only they knew the real us," they say, "they'd never think we were irresponsible or immoral. We just need to sell ourselves better."
The inclination is easy to understand -- PR problems are easier to solve than "real" ones. Yet that approach almost always makes matters worse. Take how Ferguson, Missouri hired a PR firm after the shooting of Michael Brown to talk about how the city was a great place to raise a family. It backfired, to say the least.
Read the full article at Military.com.
More from CNAS
-
Commentary
National Security Human Capital Program
A Workforce Strategy for America’s Shipbuilding FutureThe future of American maritime dominance will not be determined solely by the number of ships launched or contracts signed, but rather by the strength and sustainability of t...
By Katherine L. Kuzminski & Laura Schmiegel
-
Podcast
National Security Human Capital Program
Could the U.S. Bring Back the Draft?In this episode of At the Boundary, GNSI’s Dr. Guido Rossi sits down with Katherine Kuzminski, Director of Studies at the Center for a New American Security (CNAS), to explore...
By Katherine L. Kuzminski
-
Podcast
Defense / National Security Human Capital Program / Technology & National Security
Episode 7: The Future Hands Shaping the U.S.’s Unmanned ArsenalHow is the U.S. responding to unmanned innovation across the globe? This episode with Paul Scharre, executive vice president, Stacie Pettyjohn, program director and senior fel...
By Stacie Pettyjohn, Paul Scharre & Lt. Gen. Jack Shanahan
-
Commentary
Defense / National Security Human Capital Program / Transatlantic Security / Technology & National Security
Sharper: America’s EdgeA volatile global security environment requires the United States and its allies to develop new tactics and capabilities to deal with novel global threats. On June 3, policyma...
By Charles Horn
